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Event Details
Join SMAC members for a lively discussion on how agencies and brands are testing, succeeding and testing some more in social media. A panel of top brands and agencies will share insights, look at best practices, campaign successes and discuss what’s next in measurement and research. Discussion followed by networking, wine & light hors d'oeuvres.
The discussion will be led by:
Damon Berger, Director of Digital Marketing, 20th Century Fox
Nichole Goodyear, CEO, Brickfish
Joe Marchese, President, SV Networks
Brent Marcus, Senior Digital Strategist, IPG Emerging Media Lab
Dr. Natalie Petouhoff, Chief Strategist at Weber Shandwick
Beth Mansfield, Director of Public Relations for CKE Restaurants
When & Where
IPG Emerging Media Lab
5700 Wilshire Boulevard
Los Angeles,
CA 90036
Thursday, June 24, 2010 from 6:00 PM to 8:00 PM (PT)
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Hosted By
Social Media Advertising Consortium
SMAC – the Social Media Advertising Consortium fosters collaboration throughout the entire social media ecosystem, diving deep into critical issues and staying ahead of this constantly evolving industry. By bringing together buy side, sell side, and research professionals to develop relevant standards, comprehensive research and definitive measurement tools, our goal is to grow revenues and increase engagement. SMAC members are groundbreakers. Entrepreneurs. Thought leaders. Together, we form a community that feeds off each other’s creativity, creating an environment for learning and discovery.
